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課程名稱 |
農企業管理學
Agribusiness Management |
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開課學期 |
110-1 |
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授課對象 |
生物資源暨農學院 生物科技研究所 |
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授課教師 |
雷立芬 |
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課號 |
AGEC7080 |
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課程識別碼 |
627EM4750 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
必修 |
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上課時間 |
星期三2,3,4(9:10~12:10) |
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上課地點 |
農經會議室 |
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備註 |
本課程以英語授課。
限國際學生
總人數上限：15人 |
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課程簡介影片 |
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核心能力關聯 |
本課程尚未建立核心能力關連 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
I. Fundamental of Management
Planning
Organizing
Leading
controlling
II. Strategic Management/Business Plan
Goal setting
Internal analysis
External analysis
Crafting strategy
Strategic control
III. Marketing Strategy
Product
Price
Place
Promotion
IV. Financial Management
Financial statements and ratio analysis
Investment and capital budgeting
Risk management |
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課程目標 |
This course is aimed to integrate economic principals and planning tools to develop management skills which can be applied in agricultural sector. Major topics including: fundamental of management, strategic management, marketing strategy(E-commerce) and financial management (capital budgeting). Students are requested to prepare and present a business plan which provides a great opportunity to practice materials learned from classroom. |
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課程要求 |
Ambition, Gratitude, Enthusiasm, Curiosity |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
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參考書目 |
Beierlein, J. G., K. C. Schneeberger, and D. D. Osburn. Principles of Agribusiness Management, Waveland Press, Inc. (Beierlein et al.)
Ebert, R. J. and R. W. Griffin. Business Essentials, 12th edition. Person Education Limited. (E & G)
Kotler, P. and K. L. Keller, A Framework for Marketing Management. 5th edition, Pearson Education, Inc. (K & K)
Osterwalder, A. and Y. Pigneur. Business Model Generation. John Wiley & Sons, Inc. (O & P)
Robbins, S., M. Coulter, and D. A. Decenzo. Fundamentals of Management. 11th edition. Person Education Limited. (RCD)
Ross, S, R. W. Westerfiled, and B. D. Jordan. Fundamentals of Corporate Finance. 8th Edition. (Ross et al.) |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Term paper (business plan) |
40% |
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2. |
Homework or quizzes |
45% |
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3. |
Class participation and discussion |
15% |
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週次 |
日期 |
單元主題 |
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第1週 |
Sep. 22 |
Course Preview |
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第2週 |
Sep. 29 |
Ethics in Business (E & G, Ch. 2) |
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第3週 |
Oct. 6 |
The Fundamental of Management (RCD, Ch. 1&2) |
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第4週 |
Oct. 13 |
Strategic Management (RCD, Ch. 6) |
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第5週 |
Oct. 20 |
Entrepreneurship, Crafting of Business Plan |
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第6週 |
Oct. 27 |
Business Model Generation (O & P) |
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第7週 |
Nov. 3 |
Understanding Individual Behavior (RCD, Ch. 10) |
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第8週 |
Nov. 10 |
Motivation and Leadership (RCD, Ch. 11-12) |
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第9週 |
Nov. 17 |
Supply Chain and Production Management (E & G, Ch, 7) |
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第10週 |
Nov. 24 |
Financial Statements (Ross et al., Ch. 3) |
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第11週 |
Dec. 1 |
Capital Budgeting (Ross et al., Ch. 5) |
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第12週 |
Dec. 8 |
Marketing Strategy (K & K, Ch. 1, 5, 7) |
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第13週 |
Dec. 15 |
Marketing Strategy (K & K, Ch.10, 12) |
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第14週 |
Dec. 22 |
Marketing Strategy (K & K, Ch. 13-15) |
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第15週 |
Dec. 29 |
Controlling Work and Organizational Processes (RCD, Ch. 14) |
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第16週 |
Jan. 5, 2022 |
Presentation of Business Plans |
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